Challenges
- Designing an intuitive user interface to make creating AI-generated social posts seamless and straightforward
- Integrating the AI system with the existing social post management module, requiring thoughtful architecture and seamless execution
- Ensuring the AI didn’t churn out repetitive and monotonous posts, as well as keeping the brand voice of each restaurant consistent
Solutions
- AI tool integrated directly with the marketing platform
- AI tool offered weekly social post suggestions
- Generated content provided variety and relevance based on data points like upcoming events and menu items
- Editing tools allowed personalization of post tone and content
Results
- Significantly streamlined the social media content creation process, reducing the time and effort required of marketing teams
- Consistent brand voice and tone while producing high-quality, engaging content to increase follower interaction
- The automated system refreshes social post suggestions every week, keeping content strategy fresh and engaging
- The solution is seamlessly integrated into the existing marketing platform for easy use and streamlined workflows
